11th June 2009
The Online International Trade Show for Streetwear, Alternative, Rock & Cult Fashion
INTRODUCTION
This month's e-bulletin is all about looking ahead and giving you the tools to invest in the right stock for the transition from Summer to Autumn. We look at red products to celebrate August (the month of the poppy), show you how to introduce the monochrome trend to your store and inspire your customers, make the most of music festival fever and step up impulse purchases with a selection of handbags that the ladies won't be able to resist!

We also want to hear from you! Tell us what you're interested in hearing about at LondonedgeLIVE or products you have been hunting for and we'll do our best to dig out the answer.

SPOTLIGHT
1
Steady Clothing
California-based Steady Clothing is a vintage inspired, rocker-chic range that was founded in 1994. Stunning and stylish, Steady uses custom fabrics, novelty buttons and unique silk screening techniques to create a line inspired by tattoo culture and retro couture. Right now, Steady Clothing have a limited edition range of belts (pictured) at $6.00 each and key chains at 20 pieces for $10 available so cash in before they are snapped up!

> LINK >
Steady Clothing
2
ALCHEMY CARTA
Established in England over 30 years ago, Alchemy is the original revivalist of the gothic genre, reinventing the authentic Medieval, Renaissance and Victorian styles and traditions. Their new Steampunk collection revolves around Ezekiel Empire Rosenstein's Galvanic Matter Transportation System - the earliest known 'teleporter' which was sadly lost to science. From early drawings and anecdotal evidence, Alchemy have reconstructed some of the principle elements in this range including an Electromagnetic Chamber necklace (pictured) and the Galvanic Magneto Inducer Cuff-Bracelet.

> LINK >


Alchemy Carta
NEWS
1
POPPY PASSION

Not only is red the most kick-ass colour in the spectrum, August is the month of the poppy so we're highlighting the best red products in plenty of time for you to stock up! From ruby to scarlet to vermillion, red signifies passion, energy and love and will stand out from the crowd on any rail so catch your customers' eye with an injection of the spectrum's greatest colour!

Say 'Hello Sailor' with Miss Fortune's best-selling Nautical Nancy Cardigan in red and white with gorgeous anchor buttons (pictured). Or opt for their sizzling red and black polka dot Scarlett Fever range including an off the shoulder knit top and high-waisted pencil skirt.

Folter's red Pin Up Doll Halter Dress (pictured) is a new addition to their range and a feel-good, beautifully fitting outfit for your female customers. This flocked polka dot design has a wholesale price of $32.00 and comes in sizes S-XL.

Accessories add value and what better to inspire a purchase than red over-knee skull socks (pictured) from stocking specialist Pamela Mann. The wholesale price for one pair is £2.00 or a pack of 6 for £12.00.
2
FESTIVAL FEVER

Festival season is in full-swing and your customers will be hunting down the coolest festival must-haves to cater for any weather! Cash in by putting together a festival survival pack of the best fashions and coolest trends.

Cowboy or biker boots are an absolute necessity for any festival-goer - they look cool when the sun's beating down and are a saving grace in torrential rain. New Rock celebrate their 80th birthday this year and with all that experience, your customers are will be sure to get the best quality and design. Stock up on their cool tan coloured cowboy boots (pictured) at a wholesale price of 85.80 EUR and your customers will snap them up!

Harem pants are light, airy and still an object of desire for any fashion-conscious festival babe this Summer. Head to Nubia / Vodabox and stock up on their fairy-influenced harem pants (pictured) at a wholesale price of 22 EUR each.

Help your customers show off their rock knowledge with an Amplified Tee (pictured) from Ganji, sporting rock legends from Led Zeppelin to Run DMC.

For the female music lovers there's kitsch guitar necklaces from Zacharia (pictured) at a wholesale price of £4.00 each.

3
BAG HEAVEN

Anyone who's seen Sex And The City will know just how much women love their handbags and any retailer with nouse will know that they are a perfect impulse purchase. Here at LondonedgeLIVE we've got bags for all and here's our pick of the best.

Hop on the 80's revival bandwagon with a Madonna-esque lace shoulder bag (pictured) from Baeres / Fashion X.

Grunge is massive in 2009 and Gringo's bohemian bags (pictured) with patchwork, embroidering and vivid colours are just the ticket.

Pleaser USA has just launched a new range of bags and purses under their Demonia brand. Their ferocious new canvas handbags (pictured) feature studs and skulls and are available in black and grey - get them in to your store first!

Horror-inspired clothing range Kreepsville 666 have just launched a new range of handbags and purses that will bring a touch of bad girl style to your store. Pick up Knuckle Duster handbags (pictured) wholesaling at £13.00 or some Cupcake purses for £6.00 each.

4
MONOCHROME MANIA

Black and white is one of the key trends in fashion in 2009 and LondonedgeLIVE is awash with monochrome. Simple to bring in to your store and a chic look for customers, Monochrome is an easy win for all.

Yin and yang come together with this striped black and white underbust corset from Anticorps 7 (pictured) at a wholesale price of 45 EUR.

Your male customers can rock the monochrome look too. Head to Serious Clothing for their striped Darkness Bootcut Pants (pictured) at a wholesale price of $32.50

For a more subtle monochrome look for men, this Cop Shirt (pictured) from Lip Service shows style and fashion awareness .

Have your female customers working the trend to perfection with these black and white fairy tutus with 4 layers of contrasting net in sizes 8-14 from Brighton-based Poison Clothing.

Tel +44(0) 116 289 8249
For more details: info@londonedgelive.com or go online at www.londonedgelive.com
Any questions please contact Jade on Tel: +44 (0) 116 289 8249